Social Connections and Health Laboratory
- Directed survey construction and dissemination for studies on social determinants of health, including multiple projects with over 10,000 responses across three countries, emphasizing skills in survey data collection and analysis relevant to UX research.
- Co-developed and executed a national user research project on social connection of 7500+ Eventbrite users. Presented findings to internal stakeholders at Eventbrite and at international scientific conference (SPSP).
- Conducted user experience research on library patrons, leading to new in-library cafe based on user feedback, demonstrating ability to translate research findings into actionable recommendations.
(Nov 2020 - Dec 2021)
|
cook center for human connectionDirector of Marketing
|
(July 2019 - Feb 2020)
PANDO CARE CIRCLE
Chief Marketing Officer
Chief Marketing Officer
- Created company marketing strategy from scratch.
- Directed original brand creation (chose name & directed graphic designer in logo mark design).
- Grew email subscriber list from 0 to 30,000+ with automated welcome email drip campaigns.
- Built and launched and search-engine optimized website (pandocarecircle.com).
- Managed content team to populate blog with quality articles on subject matter.
- Launched and grew Instagram account from 0 to 1800+ followers.
- Built and optimized company Pinterest page.
(Mar 2017 - July 2019)
NU SKIN ENTERPRISES
Global Social Media Manager / Senior Market Analyst
Global Social Media Manager / Senior Market Analyst
- Worked with Senior VP of Sales on Digital Affiliate Pilot Program to connect social media influencers to wellness advocates.
- Created and directed 1000 Words speaker series, to attract social media influencers to deliver TED-like speeches to broaden brand affinity on social media and inspire young entrepreneurs and wellness advocates alike.
- Created Social Selling model for wellness advocates to use social media to succeed in digital business.
- Created and ran Social Media Influencer outreach program tapping into an audience of tens of millions.
- Pitched and ran pilot for personality-based Machine-Learning-enhanced digital social prospecting tool.
- Nu Skin SME for Adobe Analytics, Data Warehouse, Google Analytics 360, Google Data Studio.
- Trained South East Asia markets on Adobe Analytics.
- Managed analytic clickstream data tagging (DTM / GTM) for Nu Skin apps.
- Co-managed global transition from Adobe Analytics to Google Analytics 360.
- Trained global markets on Google Analytics 360, Google Data Studio.
- Won internal global idea challenge ($3000 prize) for digital affiliate program.
(Oct 2015 - Present)
MORE HAPPY LIFE
Happiness Influencer: Author, Speaker, Podcaster
Happiness Influencer: Author, Speaker, Podcaster
- Grew Instagram @morehappylife to over 12,000 followers.
- Grew audience to over 100,000 followers across all social media channels.
- Created online courses teaching the science of happiness.
- #1 Positive Psychology Broadcaster on Persicope app in 2016.
- Special guest speaker for city libraries, men’s groups, podcasts, church groups, popular YouTube channels and nationally broadcasted television stations to talk about the science of human flourishing.
(Oct 2013 - Mar 2017)
Owner, Email Marketer, Manager
- Launched online retail supplement business that has generated over $350,000 in company revenue.
- Successful launch resulting in over $10,000 in sales on day 1
- Generate weekly sales by nurturing a growing email list.
- Experienced in sales page creation and optimization.
- Helped grow Q Sciences (mother company) from 5K to 13K active distributors.
(Oct 2014 - Sept 2015)
MERIDIAN MAGAZINE
Social Media Advisor, Advertising Director
Social Media Advisor, Advertising Director
- Advised on social media pages and helped grow Facebook page from 11,000 to over 73,000 page likes.
- Optimized Google Adsense, increasing ad revenue by $52,000. Built new ad management system back-end for Meridian Magazine display advertising. Managed all advertising sales, fulfillment and performance reporting for all display ads sold.
(Dec 2014 - Feb 2018)
Founder, Writer, Social Media Manager
Curated and published niche content to 525,000 active Facebook followers daily.
Over 6 million page views & 20 million ad impressions since launch.
Curated and published niche content to 525,000 active Facebook followers daily.
Over 6 million page views & 20 million ad impressions since launch.
- Moderated page comments and messages on our weekly Facebook reach of up to 1.2 million page impressions.
(May 2011 - May 2012)
SEO Specialist
- Managed 100+ SEO, PPC, and Google Maps clients
- Performed organic keyword research and analysis
- Specialize in Google web analytics
- Perform in-depth website analysis (on site optimization)
- Implement organic link building strategies
- Google Adwords Certified (2012).
- Developed training system for new account managers
research
(2007 - 2011)
Technical Trainer, Web Designer and Research Tool Developer
Customer Relations / Software Support Technician
Customer Relations / Software Support Technician
- Technically aided thousands of high-profile academic clients - Harvard, Stanford, MIT, Yale (and hundreds of university) professors and students.
- Received an honorary mention in a Duke University Dissertation for technical aid throughout doctoral research.
- Technically aided thousands of high-profile corporate clients - researchers from Apple, Sony, Bain, The Conference Board, Verizon, and many other companies who use the software.
- Intricately involved in every software update - (every 6 weeks from Jan. 2009 - Feb. 2011).
- Discovered, tested and catalogued/reported hundreds of bugs within the system in an effort to improve customer-software experience.
- Developed template for an Implicit Association Test (IAT) -- worked together with Greg Brassfield and Rachel Smith to come up with a marketable IAT that will be available to all academia for doing research with IATs. Is currently being used by Stanford University, Texas Christian University, Ohio State University, Penn State University, Arizona State University, Miami University, City University London and others.
- Co-Developed template for the Stroop Effect Psychological measure. Assisted David Lee, a University of Michigan Grad student, to develop this measure who used it for his masters. Others have used this as a template.
- Built an Informed Consent form for academic IRB use.
- Built Drill Down Calendar questions for ranges from 1945 - 2020.
- Weather.com -- the skin that I designed was used by weather.com on their front page going to millions of page viewers (through the site intercept).
- Yale Center for Clinical Investigation, Seagate, ESPN, MIT Sloan, Stanford , Sisters of Mercy, Harvard Psychology, Hotel Park City, Principal Financial, Verizon, Virginia Tech, Morgan Stanley, Segmedica, Becton Dickinson, University of Pennsylvania, USC Marshall, Seattle Times, UW Madison, CVS Caremart, Fingerhut, Intuit, Nuskin, CapitolOne.
- Helped in creation of tutorial videos for new user trainings on website.
- Aided in User Forum Overhaul process.
(May 2012 - June 2013)
Owner - Online Marketing Specialist
- Provided high quality search engine marketing (SEM) for a variety of clients including major online publications, eCommerce sites and local businesses.
- Provided white-label SEM fulfillment for various online marketing firms.
- SEO, PPC, Web design, Google+, social media site integration, SEO-Video production, corporate SEM consulting and blog strategy.
Blogger, Writer & PUBLISHED AUTHOR
- Live Your Mission - My first book.
- It is important to find your personal purpose in life. Especially when you are in a transition stage. One very important transition stage is between full-time missionary service and everyday life. This intends to help the 300,000+ missionaries, who have come home from their mission in the last 10 years, to find their life calling and live it with passion. Life is happier when living your mission.
apps
(July 2011 - July 2015)
iPhone/Android App development and marketing.
- Innovated and created a series of original mobile apps (for Apple & Android).
- Developed kids Bible story app website to aid in sales and marketing.
- Co-designed app user interface.
(2015 - 2018)
Social Media Livestream Broadcaster
- Broadcast positive psychology livestream show to average virtual classroom of 200 live viewers. Started first ever positive psychology livestream show on the fastest growing social media platform in history.
Hundreds of hours viewed. Thousands of questions answered. 760,193 likes and 2,500 followers to date. Also fluent in Snapchat, Facebook Live, Instagram Stories, Blab, MeVee, FanDate, YouTube Live and other livestream channels.
(ongoing)
Basic Website Front end and Backend Developer
- I build basic wordpress websites and other template-based sites. Examples below.
- Retail business website: www.MyQHealth.com
- Blog for LDS: www.HappyMormons.com
- Blog for LDS Missionaries: www.ldsmissionaries.com
- Blog for LDS RMs: www.TheReturnedMissionary.com
- Personal website: www.AndrewScotProctor.com
(2010)
Performed Independent Market research for Funding Universe through MoreMarbles.
- Designed a custom branded skin.
- Developed and designed a survey that was sent out to over 600 lawyers, accountants and small business owners.
- Helped analyze the data and present the findings to Funding Universe with suggestions of where to invest based on the results.
(2005 - 2008)
Sales Leader and Salesman.
- 3 Years of summer sales experience.
- Team Generated over $420,000 in 4 months.
- Personally generated over $60,000 in 4 months.
- Had a blast with my sales teams!
(2005 - 2007)
Trainer and Spanish Language Teacher
- Taught missionaries the Spanish Language before leaving to various Spanish speaking countries around the world. Took them from NO Spanish to Teaching in Spanish in about 2 months.
- Helped missionaries transition from high-school minded life to professional minded life.
- Taught them effective teaching skills.
